The following guidelines will help you develop job content and recruiting practices that are consistent with Indeed’s standards for an optimal job seeker experience. Please note that this list is a guide, not a comprehensive list of what is allowable or forbidden.
Learn how to Enable Indeed Apply on Desktop here.
Do’s and Don’ts for Indeed Job Listings
- Use Indeed to fill a job, not a pipeline. Each posting should represent a real and currently available job.
- Don’t discriminate. Jobs on Indeed must be made available to qualified candidates regardless of age, race, gender and sexual orientation. Jobs may also not exclude smokers from applying. Employers may state that smoking is not allowed on-site or at the workplace, but may not specify that a candidate cannot smoke outside of work hours in private.
- Pay reliably and fairly. Jobs that people find on Indeed should have hourly or salaried wages and should not cost the candidate anything to apply, interview and begin work.
- Make applications accessible and transparent. Job seekers should not have to set up or navigate through complicated steps to begin the application process.
- Respect Candidate Privacy. Information gathered in the application process should be shared carefully within your company and never made available to 3rd parties.
- Asking for multiples is not allowed. Indeed will only allow postings to be open for a singular listing, but you can use the posting as an evergreen position in Jazz and continuously recruit for it! If you fill it, close the position and clone it and start over.
Job Titles and Descriptions
- Don’t use offensive content. If a reasonable person would consider any aspect of your listing inappropriate or offensive, the visibility of your job may be affected.
- Leave clickbait out of titles. Job titles should be the name of the particular job as it might appear on a business card, with no extra information. Location, required degrees, company perks, and other specifics can be detailed in the Job Description.
- Don’t use job content that isn’t yours. Each job that appears on Indeed must be offered by an authorized representative of the company seeking to fill a position.
- Offer a real job. Indeed is a search engine for jobs. Non-job content–including spam, scams and other offers will not be shown to job seekers.
- Don’t try to game the system. Like other search engines, Indeed uses algorithms to provide the freshest, most relevant content in response to searches. Companies that attempt to exploit these principles by reposting roles within a short timeframe or posting roles in more locations than the job is offered for increased visibility will have the visibility of their jobs degraded.
- Tell the truth. Provide the true details of your job, including its location, duties and whether the job is `being offered by the hiring company or by a recruiter on the company’s behalf.
Types of posts that aren’t generally visible in organic results
- Career fairs
- Franchise or training opportunities
- Multi-level marketing positions
Jobs that don’t meet Indeed standards for organic inclusion may be subject to review and require additional information from the hiring company. Listings that prove misleading, compromise the job seeker experience or those which we are not convinced represent a “real” job may be made only selectively visible or removed from organic search results altogether. Please note: We cannot give every reason why a job or a company may be removed, and we always retain the right to undertake such the removal of any job, organic or sponsored, if we feel it is in our interest or our users’ interest.
If you have questions about these guidelines and how they affect your recruiting needs, please e-mail email@example.com.