Creating Effective Job Descriptions

The Ideal Job Description

The key to writing effective job descriptions is to strike a balance between being concise and providing just enough detail so that job seekers can self-qualify. Jobs with descriptions between 700 and 2000 words get on average 30% more applies.

To attract qualified candidates:

Your ideal candidates are busy and if you don’t pique their interest, in the beginning, there is a higher risk of them moving on to the next job. Take this time to show the job seeker what makes your company a special place to work and why this job is a great opportunity.

  • Open with a strong, attention-grabbing paragraph.
  • Be honest.
    • Do not exaggerate or underplay the responsibilities of the role. If it’s a marketing manager role that requires 80% time to be spent on social media, describe the role as being primarily social media focused so that you reach candidates who are skilled in this area.
  • Talk about what the day-to-day would be like.
    • If the position requires 20% travel or calls for 50% writing, tell them that. This will ensure you’re hiring candidates who enjoy their day-to-day responsibilities.
  • Cite specific requirements and skills, such as educational or certifications
    • If some skills are required and others are just nice to have, say that. If candidates think they are under qualified, they won’t want to waste their time applying.
    • Ask that candidates only apply if they meet your requirements.
      • This should deter unqualified applicants from “taking a chance” on your job posting.
    • Specify the desired years of experience.
  • Indicate how the job functions within the organization or who the job reports to.
    • Candidates want to know how their role will impact an organization.
  • Provide the specific job location and your company name.
    • Broad locations like “national” or “US” will likely not show up in searches.
  • Give job seekers a sense of your organization’s style and culture.
    • This may also include an overview of employee benefits, salary, schedule, and other perks.
  • Finally, break up paragraphs with empty lines to make your description easy to read.

If you follow all of these best practices, you will avoid having your job flagged and blocked as spam. If you should have any further questions on writing an effective job title and description, please contact the JazzHR Customer Support Team.

Key Facts for Job Titles

  • Keep the job title concise.
    • Between 5 and 80 characters.
    • Avoid all caps.
    • If your title is too long or too short, it will not rank well.
    • It’s important to not include special characters in your title. This makes it easier to read and more likely to match the search queries from job seekers.
  • Describe the job title in normal terms.
    • If you are hiring a “Javascript Developer”, call it that.
    • Avoid phrases like “Ninja” and “Jedi” that people are less likely to search for.
  • Avoid internal titles that don’t accurately describe the job.
    • Job seekers may misunderstand abbreviations or acronyms. “Senior Web Designer” is much clearer to applicants than “Web Designer II.”
  • Use the job title to describe the main aspects of the job.
    • For example, “Events and Sponsorships Manager” is much more effective than just “Marketing.”
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